Guam recorded 739,146 total visitor arrivals during calendar year 2024, while visitor demand generated $1.4 billion in total tourism impact. The latest figures also show 67,316 arrivals in January 2025, giving a useful view of both the island’s annual visitor base and its continuing monthly activity.
Contents
- 2024 arrivals at a glance
- Where Guam visitors came from
- December 2024 and January 2025 arrivals
- Tourism’s economic impact
- Income supported by visitor demand
- Government revenue from tourism
- Hotels and visitor-industry indicators
2024 arrivals at a glance
The December 2024 Preliminary Arrival Summary reports 739,146 total visitor arrivals for calendar year 2024. Of that total, 730,192 arrivals came by air and 8,954 came by sea. Air travel therefore accounted for the overwhelming majority of recorded arrivals, while sea arrivals represented a smaller but measurable part of Guam’s visitor flow.
The annual total combines civilian and armed-forces arrivals in the summary. It should be read as a calendar-year arrival measure, not as a count of unique people. The supplied summary does not provide a separate visitor-length-of-stay figure or a unique-visitor estimate, so the total is best used as an arrivals indicator.
| Calendar-year 2024 measure | Reported figure |
|---|---|
| Total visitor arrivals | 739,146 |
| Air arrivals | 730,192 |
| Sea arrivals | 8,954 |
| Korea-origin air arrivals | 374,373 |
| Japan-origin air arrivals | 208,755 |
| U.S./Hawaii-origin air arrivals | 85,119 |
These figures come from the December 2024 Preliminary Arrival Summary. The summary labels its hotel and visitor-industry figures separately by measurement period, so annual arrival totals should not be confused with the Jan-Sep hotel indicators reported in the same document.
Where Guam visitors came from
Korea was the largest listed origin market in the 2024 air-arrival figures, with 374,373 arrivals. Japan followed with 208,755. The December 2024 Preliminary Arrival Summary also lists 85,119 air arrivals from the United States and Hawaii combined.
Other listed markets included 13,261 air arrivals from the CNMI and 13,544 from the Philippines. Taiwan contributed 3,596 air arrivals, while China contributed 4,886. These are origin categories as presented in the source and refer specifically to air arrivals rather than all visitor arrivals.
The market figures provide a clearer picture of Guam’s air-dependent visitor pattern. Korea and Japan together accounted for 583,128 listed air arrivals in 2024, according to the source categories. That combined figure is presented only as a grouping of the two reported counts; it does not represent all 2024 air arrivals and should not be treated as a complete origin-market total.
December 2024 and January 2025 arrivals
December 2024 total visitor arrivals were 67,931. Civilian air arrivals accounted for 67,203, while civilian sea arrivals were 207. Armed-forces arrivals included 518 by air and 3 by sea. These categories explain how the December total was reported in the December 2024 Preliminary Arrival Summary.
January 2025 total visitor arrivals were reported as 67,316 in the January 2025 Preliminary Arrival Summary. That summary lists 65,771 civilian air arrivals and 47 civilian sea arrivals. The same report lists 33,999 Korea-origin air arrivals, 20,049 Japan-origin air arrivals, and 1,711 Taiwan-origin air arrivals.
The January data should remain separate from the 2024 calendar-year totals. They describe a single month in 2025 and are not a revision of the annual 2024 arrival count. A later March 2025 Preliminary Arrival Summary reports January 2025 total visitor arrivals as 62,107, with 135 civilian sea arrivals and 49 armed-forces sea arrivals. Because the reports give different January totals, readers should retain the report labels and recognize that the later preliminary summary may reflect a revised or differently presented preliminary measure. The available figures do not explain the difference.
Tourism’s economic impact
The TE Impacts Guam Tourism 2024 report estimates that Guam’s tourism economy generated $1.4 billion in total impact during 2024. Direct visitor-related spending totaled $1.1 billion. Indirect and induced effects added about $0.3 billion.
The distinction matters when reading tourism-impact statistics. Direct spending describes visitor-related activity itself, while indirect and induced effects describe additional activity associated with that demand. The $1.4 billion total is therefore broader than the $1.1 billion direct-spending figure.
Visitor demand generated $310 million in direct personal income in 2024. Total personal income supported by tourism reached $393 million after indirect and induced effects were included. The report breaks that personal-income impact into $310 million direct, $36 million indirect, and $48 million induced.
The same report estimates $151.3 million in government revenues generated by visitor demand in 2024. It also states that each Guam household would need an additional $3,444 in tax burden to replace the visitor-generated taxes reported for that year. This household figure is a replacement-burden comparison from the tourism-impact report, not a separate household tax survey.
Income supported by visitor demand
The 2024 tourism-supported personal-income figures show how visitor demand reached several parts of Guam’s economy. Lodging accounted for $157.6 million of tourism-supported personal income. Food and beverage accounted for $54.1 million, while retail trade accounted for $38.3 million.
Government accounted for $35.7 million of tourism-supported personal income. These sector figures are components of the $393 million total personal-income impact reported by TE Impacts Guam Tourism 2024. They should not be added to the direct, indirect, and induced categories because the two groupings describe the same overall impact through different classifications.
The lodging figure was the largest of the named sector amounts in the report. Food and beverage and retail trade show that the visitor economy extended beyond accommodation, while the government category captures tourism-supported income associated with public-sector activity. The report does not provide a complete sector-by-sector accounting for every part of the $393 million total in the supplied figures.
Government revenue from tourism
Total tax revenues from visitor spending rose to $151.3 million in 2024 from $141.4 million in 2023, a reported increase of 7.0%, according to TE Impacts Guam Tourism 2024. The report’s revenue categories include personal income tax, corporate tax, indirect business taxes, social insurance, hotel occupancy tax, gross receipts, and special revenues.
| Visitor-generated revenue category, 2024 | Amount | Reported change from 2023 |
|---|---|---|
| Personal income tax | $6.0 million | Up 5.5% |
| Corporate tax | $10.7 million | Up 7.1% |
| Indirect business taxes | $8.0 million | Up 7.1% |
| Social insurance | $48.1 million | Up 5.5% |
| Hotel occupancy tax | $29.1 million | Up 4.6% |
| Gross receipts | $45.8 million | Up 9.8% |
| Special revenues | $3.7 million | Up 14.6% |
The category amounts are reported components of the tourism-related revenue picture. The largest listed categories were social insurance at $48.1 million, gross receipts at $45.8 million, and hotel occupancy tax at $29.1 million. The highest reported percentage increase among the listed categories was special revenues, up 14.6% from 2023.
The 2023 comparison figures are included only where the 2024 tourism-impact report supplied them through percentage changes or the stated total. The available material does not provide a full 2023 category table, so the listed percentage changes should not be used to reconstruct unsupported prior-year amounts.
Hotels and visitor-industry indicators
The December 2024 Preliminary Arrival Summary reports a weighted hotel occupancy rate of 67.0% for January through September 2024. The weighted hotel room rate for that same Jan-Sep period was $208.79. Hotel occupancy taxes for Jan-Sep 2024 were $25,992,713 in the quarterly visitor-industry table.
The January 2025 Preliminary Arrival Summary reports October-December 2024 hotel occupancy taxes of $7,354,007 and a weighted hotel occupancy rate of 62.3% for that quarter. These figures cover a different period from the Jan-Sep measures and should be read as a quarterly continuation rather than substituted into the earlier nine-month indicators.
A May 2025 Preliminary Arrival Summary reports January-March 2025 hotel occupancy taxes of $8,701,310. That is a first-quarter 2025 measure, while the January 2025 arrival and market figures describe January alone. Keeping those periods separate is essential when comparing Guam’s visitor arrivals, hotel occupancy taxes, and occupancy rates.
Together, the available hotel figures show three distinct reporting windows: Jan-Sep 2024, October-December 2024, and January-March 2025. The source labels describe the arrival summaries as preliminary, and the tourism-impact figures are estimates from TE Impacts Guam Tourism 2024. These qualifications belong with the measurements when using them to understand Guam’s visitor economy.